IWC “The Sound of Color” starring Hans Zimmer
Switzerland
Rebirth of a Historic Gathering Place
As an experienced and independent agency, we have assembled a team of the industry’s top talent, ensuring that every project benefits from the highest level of expertise and precision. Our approach is strategic, aligning our resources with your unique needs to maximize your investment and deliver extraordinary results. Innovation, creativity, and technical excellence live in our core.We believe in more than just producing events; we craft immersive experiences that seamlessly integrate with your business strategy.
Iwc X Hans Zimmer – “the Sound Of Color” At Watches And Wonders
The “Sound of Color” concert and immersive exhibition, produced for IWC Schaffhausen at the prestigious Watches and Wonders Geneva 2022, stands as a benchmark in experiential brand storytelling and cross-disciplinary collaboration. Orchestrated through a visionary alliance between IWC
IWC CEO Christopher Grainger-Herr, legendary composer Hans Zimmer, and leading experiential experts Integral Visions Events (IVE), curated this pioneering project to reflect the immense complexity and creativity required to bring such a unique concept to life.
As a flagship initiative within IWC’s global marketing and branding strategy, the unveiling of the new TOP GUN Pilot’s Watches Collection was not just a product launch—it was an emotional and artistic experience that seamlessly blended timepiece innovation with cinematic sound, visual artistry, and immersive storytelling.
Integral Visions Events played a pivotal role in curating and delivering a bespoke creative platform designed around the client’s precise brand objectives. From conceptualization to live execution, IVE managed the intricate production ecosystem that included original music scoring by Zimmer, high- concept visual and lighting design by John Featherstone of Lightswitch, and the premiere concert experience at Geneva’s iconic Théâtre du Léman. The result: a multidimensional experience that not only highlighted the craftsmanship of the watches but also elevated IWC’s emotional connection with its audience.
“The Sound of Color” brought to life five custom-composed music pieces—each inspired by a distinct ceramic color in the new IWC collection. Through sound, film, and live performance, each watch was interpreted as a sensory world of its own. This kind of creative output, far beyond traditional marketing, enabled IWC to position its brand at the intersection of art, innovation, and engineering—mirroring the spirit of both Hans Zimmer’s boundary-pushing compositions and IWC’s high-performance design ethos. IVE’s role extended far beyond production—it was about crafting a fully immersive, strategic platform where brand purpose met audience impact. This project is emblematic of how Integral Visions transforms visionary ideas into tailored experiential moments that drive engagement, brand equity, and measurable results. By bringing together global talent, proprietary creative treatments, and precise logistical execution, IVE ensures every project isn’t just an event—it’s a legacy experience.
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