Diriyah Royal Inauguration
Diriyah/2019
We led a global experiential team to produce the Royal Inauguration of Diriyah
Birthplace
of the Saudi Kingdom
Nov. 20, 2019 – Riyadh, Saudi Arabia
Rebirth of a Historic Gathering Place
In 2010, Diriyah was named a UNESCO World Heritage Site, sparking a meticulous archaeological restoration to revive the original mud-city. This effort became the foundation for transforming the area into a global tourism hub.
By 2019, with restoration complete, His Majesty King Salman and HRH Crown Prince Mohammed Bin Salman Al Saud led a royal inauguration, marking Diriyah’s rebirth. For Jerry Inzerillo, CEO of Diriyah Gate Development Authority, the challenge was immense. He enlisted Executive Visions—based in Atlanta, Los Angeles, and Dubai—for the task.
An international team of creatives and engineers spent over a year preparing for a historic, one-night Opening Ceremony. The event was the centerpiece of a complex initiative requiring top-tier talent in creative development, technical execution, and large-scale project leadership.
Gates
They emerged with an enchanting storyline…a captivating tale exploring the Seven Gates of the Saudi Kingdom… from ancient origins…to present times…to visionary future. In the following months, that story would serve as the foundation of a spectacular Inauguration Ceremony incorporating amyriad of creative elements.
The overall creative direction envisioned many ‘voices’ playing their part in a chorus of layered and interwoven disciplines, each playing a specific role in support of the overarching narrative.
Gate 1-4
Gate 5-7
Gala Dinner
Pre-Show Diriyah Living
Music Creation
To complement the visual story, Integral Visions commissioned the masters of Hollywood film music to compose an original soundtrack. An emotionally-charged symphonic suite was written and produced, filling the night sky with sounds to illuminate each of the Seven Gates.
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